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MV 16 Pages. MV4 Series 9 Pages. Visor Asset Management? Another thing, new CEO and top management would be able to give clear message about new vision. New motto should reflect the new approach of top management. Innovation and high technology focus is the new vision so chosen motto was proper. Jeff Immelt focused on moving away from consumer markets to business markets and global expansion goals. New ad was for shareholders who would buy GE stocks, not for customers buying electric bulbs.

Surveys showed that custom reaction was positive; customer attitudes changed towards GE, perception of GE as an innovative company increased 35 percent, offering high tech solutions increased 40 percent and being dynamic increased by 50 percent. If so, how? Is it a good change or not? GE successfully changed and implement marketing strategy. New advertisement campaign was a clean message to customers; GE would focus on innovation and high technology instead of expanding by acquiring other companies so that GE would be able to strength its position in business market as the number one innovative and high tech company.

This was very important for shareholders and investors. Innovation and high technology motivation in GE showed its self in following years. Dream session with customers showed that customer demands clean technologies. GE recognized the opportunity here and focused on green technologies.

This project also increased GE prestige as a green company. Commercials show high tech healthcare products of GE.