30 questions sponsorship tool

Because sponsors put their reputation on the line, they need to be confident the sponsoree has the potential to grow and the drive to excel. And because sponsorees don't know what they don't know, they need to trust their sponsors to help guide them on their professional path. It's a give and take, and is well worth the effort. If you're ready to accelerate your career, tap into the power of sponsorship.

Look for organizations that invest in diverse pipeline development by including sponsorship as part of their formal efforts. It can accelerate your career development and prepare you to step into that next level of leadership. It can also help your organization develop a strong pipeline of diverse leaders who can add value for years to come. Main Menu U. News U. Politics Joe Biden Congress Extremism. Special Projects Highline. HuffPost Personal Video Horoscopes.

Follow Us. Part of HuffPost Business. All rights reserved. Suggest a correction. How has your team helped with your onboarding experience? Are there any specific tools or training sessions that you think would help you be more successful? How have you liked the company culture so far? What do you think could be improved? Moving forward, what would you like to accomplish in the next 30 days?

Do you have any expertise or experience that you think could be better utilized? Popular Posts. There are as many different objectives out there as there are companies, but they generally fall under five major categories: visibility, awareness, brand image, consumer affinity and sales. You can then choose a precise target for each of the objectives. For example, tickets or hospitality initiatives can be used to generate sales or to thank existing clients.

Many sponsors measure the impact of their partnerships by quantifying the output: the visibility of the logo, the traffic on site, the TV or web audience, the media coverage, the number of interactions with the public, etc. Otherwise, you just have numbers without any context. Conducting research with the target audience is a key tool to measure impact. It can be done by research firms or with internal survey tools. This will enable you to conduct direct surveys with your clients, with the public attending the event or with the people who participated in the activation to test the results.

To complete the picture, you can collate internal data like sales figures or other in-house research together with data coming from your media firm or from the property. You can draw your own conclusions based on the findings. However, some correlations can be more difficult to establish than others. There are also lots of students in marketing programs or in business intelligence who can be of service if your budget is limited.